Grass Club for Lawns

Oh how I wish we were blessed with a green, lush, thick lawn.  The first wish we got this year: it's definitely green!  But try as we might, our luck with the last two items has been slow going so far.  It's a huge improvement from last year, but the bald patch is unfortunately still there:

Our poor lawn.  It's got quite the inferiority complex compared to our neighbors (think beautiful golf greens).  Sigh.  I'm sure the ants are loving the bare patch.  I've never been much of a green thumb so I'm leaving it in the capable hands of Craig.  With his determination,  I'm sure something other than weeds will start to sprout up soon.  There's no shortage of advice (thanks everyone!), so we'll keep working at it and see what comes up.  And if nothing grows this year, there's always next summer, right?  Keep your fingers crossed!

Update:  The culprit has been identified.  First name "Rabbit", last name "Stu":